US smartphone shipments declined year-over-year (YoY) for the fourth straight quarter in quarter three (Q3) 2023 amid weak shopper demand, in accordance with new knowledge from Counterpoint Analysis. The annual decline within the third quarter was 19%.
Google, Samsung and TCL had been among the many manufacturers recording the steepest YoY declines, whereas Motorola and Nokia HMD managed development amid a difficult market surroundings, in accordance with Counterpoint. Apple’s iPhone shipments declined 11% YoY, partly because of the later launch date of the iPhone 15 sequence in comparison with the iPhone 14 sequence, provides the analysis group.
Counterpoint says that weak improve charges on the carriers had been the principle supply of weak smartphone shipments, signaling that customers are opting to carry on to their units for longer.
Commenting on the iPhone 15 launch and general market outlook, Analysis Director Jeff Fieldhack mentioned: “Regardless of the carriers persevering with to supply robust promotions by means of the quarter, improve charges on the carriers remained close to file lows. We count on a seasonal rebound in improve charges through the fourth quarter, however they’re prone to stay decrease than in the identical interval final yr. There’s a giant put in base of iPhone 11 and iPhone 12 customers within the US that’s prone to improve to the iPhone 15 sequence this yr. However whereas we noticed the same old excessive wait occasions for the iPhone 15 sequence at launch, they got here again right down to earth faster than for the iPhone 14 sequence, which may sign that the droop in shopper smartphone demand will prolong to the iPhone 15 in This autumn 2023.”
