In accordance with the Worldwide Knowledge Company ’s (IDC) Worldwide Quarterly Cellular Cellphone Tracker, India’s smartphone market remained flat YoY (year-over-year), transport 44 million models within the third quarter of 2023 (3Q23). And there was a bit of excellent information for Apple.
In July and August registered single-digit development because the channels began early festive stocking, however September had its lowest shipments since 2019, as tapered demand and excessive costs restricted development, in line with IDC. Nonetheless, this got here on the heels of a difficult first half of the yr and a modest begin to the festive season, notes the analysis group.
The ASP (common promoting worth) hit a excessive of US$253, with 5% QoQ (quarter-on-quarter) and 12% YoY development in 3Q23. Distributors targeted on inexpensive 5G units and reductions throughout the channels. 5G smartphone shipments reached a report 58% share with 25 million models in 3Q23, in line with Upasana Joshi, analysis supervisor, Shopper Gadgets, IDC India.
The premium smartphone section (US$600<US$800), at 3% share, registered the best development of 52%, led by the iPhone 13, Galaxy S23/S23 FE and the newly launched Moto Razr 40.
The “super-premium” section (US$800+) equally registered a wholesome 43% development, with its share up from 4% to six% in 3Q23. Apple led this section, with 60% share, with excessive shipments of its iPhone13/14/15.
India’s festive season consists of Diwali – Competition of Lights (November 12), Nevaratri — the 9-Nights Competition for Goddesses (October 15-24), Navaratri — Victory of Rama (October 24, 2023) and Durga Puja — Victory of Durga (October 20-24).
