For observers who want to examine this season’s launch of the iPhone 15 fashions to earlier ones, Apple continues to make life exhausting, in line with a brand new report from Shopper Intelligence Analysis Companions.
CIRP says it switches fashions, delays launches, and in any other case creates problem in analyzing what’s occurring. Apple launched its new iPhone 15 fashions in mid-September. These embrace the bottom iPhone 15 and bigger iPhone 15 Plus, and premium iPhone 15 Professional and its bigger companion, iPhone 15 Professional Max. So as to add to the confusion, in 2022 Apple launched the iPhone 14 Plus in October, so it was not included in CIRP’s evaluation of the September quarter.
The 2022 iPhone 14 Plus mannequin primarily changed the iPhone mini fashions from the iPhone 12 and 13 lineups, additional confounding comparisons. Regardless of this, CIRP says it has early proof about how the iPhone 15 fashions launched.
“It’s too quickly to declare definitively which particular fashions have completed nicely or poorly. Nonetheless, we see no less than one development persevering with: demand for the top-of-the-line Professional fashions is most secure and will begin trending downward,” the report says. “Within the September 2023 quarter, the brand new iPhone 15 Professional and Professional Max mixed for a 15% share of complete US iPhone gross sales, barely under the 17% share for the then-new iPhone 14 Professional and Professional Max fashions in September.’
