In response to Canalys estimates, smartphone shipments in Mainland China fell by 5% year-on-year to 64.3 million items within the second quarter of 2023. Nonetheless, it was excellent news for Apple.
After taking management of stock ranges, vivo retook first place with an 18% market share and 11.4 million shipments, helped by a number of new launches, notes the analysis group. OPPO (together with OnePlus) adopted intently with an 18% market share, pushed by stable on-line efficiency and improved channel capabilities.
Apple took third with 10.4 million iPhones shipped, adopted intently by HONOR, with 10.3 million shipments. Xiaomi improved its market share sequentially to 13% and held on to fifth place.
Apple bought 10.4 million iPhones in China for 16% market share within the second quarter of 2023. That compares to gross sales of 9.9 million iPhones within the second quarter of 2022 for 15% market share. That’s annual progress of 5%.
“Chinese language shoppers are more and more keen to pay for high-quality merchandise,” says Canalys Analyst Amber Liu. “The common promoting value of smartphones exceeded US$450 final yr and is anticipated to maintain rising within the coming quarters. Apple and Huawei have achieved spectacular year-on-year progress with their flagship units, indicating stable and sustained high-end demand.”
