Strava, the exercise monitoring and social neighborhood platform utilized by greater than 100 million individuals globally, has introduced a brand new in-app integration with Spotify. The combination permits customers to simply entry music, podcasts and audiobooks from the Strava app whereas monitoring actions.
Beginning at present, customers can play, pause, resume, skip and browse Spotify content material from the document display on Strava. With this new integration, customers will now not have to modify between the 2 apps when adjusting the content material that they’re listening to.
“We’re excited to associate with a world chief like Spotify to seamlessly combine music and motion on the platform,” mentioned Mateo Ortega, Strava’s Vice President of Related Partnerships, in an emailed assertion. “This new function additional solidifies Strava’s place on the heart of related health and continues to exhibit the facility of the worldwide neighborhood of lively individuals on Strava.”
In an announcement, Spotify VP of Enterprise Growth mentioned one of many streaming service’s greatest objectives is to be in all places the place listeners are, and that this integration with Strava is likely one of the methods it’s permitting listeners to seamless content material to the music and audio on its platform.
Spotify isn’t the one well-liked app that Strava has not too long ago launched an integration with. A number of months in the past, the firm partnered with Snap to launch a brand new Lens that lets customers share their health journey on Snapchat. The Strava Exercise Lens works by connecting on to your Strava profile, supplying you with entry to statistics and exercise maps out of your latest exercises.
Based in 2009, Strava has made a reputation for itself as one of many main exercise monitoring companies. It’s additionally a social community for health fanatics, as you’ll be able to share your races and exercises with buddies and followers in your Strava feed. It’s also possible to publish photographs, construct communities and go away kudos and feedback on others’ actions.
Right now’s announcement comes as Strava not too long ago acquired Fatmap, a European firm that’s constructing a high-resolution 3D world map platform for the nice open air. The last word long-term objective for Strava is to combine Fatmap’s core platform into Strava itself.
