About 85% of South Korean smartphone customers aged lower than 30 had an Android telephone as their first smartphone, however 53% of them now use iPhones, based on Counterpoint Analysis.
The analysis group says the explanation why Android telephones account for a really excessive proportion of first-time smartphone purchases in South Korea is that the majority customers in that age group, significantly adolescence, give precedence to the choice of these with actual buying energy, akin to mother and father, when shopping for their first smartphone. Throughout Counterpoint’s latest survey, the biggest variety of respondents opted for “Suggestion from household or associates” when requested why they used an Android as their first smartphone.
As for the explanation for switching from an Android telephone to an iPhone, respondents cited “Efficiency” (32%) and “Model picture” (31%) as the primary and second priorities. Particularly, when it comes to efficiency, satisfaction and expectation with the digicam had the best influence on the acquisition choice, based on Counterpoint.
What’s extra, Apple lately launched a marketing campaign known as ‘Shot on iPhone’ within the South Korean market. The marketing campaign emphasizes the iPhone’s digicam efficiency by means of collaboration with a music video by Korean woman group NewJeans and a brief movie by director Park Chan-wook.
Based on the survey, within the under-30 age group consumer base, Apple appears to have succeeded in solidifying the loyalty of current iPhone customers in addition to switchers from Android telephones. 92% of customers who owned an iPhone as their first-ever smartphone stated they have been nonetheless utilizing the model. What’s extra, about 76% of them stated they weren’t keen to make use of Android telephones sooner or later. The respondents cited dissatisfaction with Android telephones’ “Design” (52%) and “Efficiency” (29%) as causes.
When contemplating all age teams, greater than half of the respondents who stated they switched from iPhone to Android cited easy-to-use options akin to Samsung Pay and UI because the differentiating components. These solutions have been much like these of present iPhone customers, who stated they have been keen to exchange their gadgets with Android smartphones sooner or later, based on Counterpoint.
