In terms of buyer satisfaction with private computer systems – together with desktops, laptops, and tablets – Samsung has surged 2%, tying Apple (up 1%), in line with the ACSI Family Equipment and Electronics Examine 2022-2023.
That is the primary time since 2003 that Apple hasn’t been in first place. The parents at ACSI says Samsung’s robust total efficiency is boosted by surging buyer satisfaction with its pill choices (Galaxy Tab). Whereas pill satisfaction on the mixture degree falls this yr, Samsung improves 6% to a rating of 85.
On the opposite finish of the spectrum, Acer, Amazon, Asus, and Lenovo (every down 1%) meet the group of smaller PC makers at 78. As for gadget varieties, desktop computer systems improve their lead after bettering 5% to an ACSI rating of 84. Laptops are up 1% to 80, whereas tablets slide 4% to 76. Desktops, which ACSI information present enchantment significantly to an older demographic, garner by far essentially the most satisfaction and loyalty from customers.
The ACSI Family Equipment and Electronics Examine 2022-2023 relies on interviews with 14,069 clients, chosen at random and contacted through e-mail between July 2022 and June 2023.
