Nothing, the corporate behind the second-gen, see-through, light-up smartphone that’s generated optimistic person opinions since its debut final month, has introduced a brand new model known as CMF by Nothing. In a quarterly neighborhood replace video, Nothing’s co-founder and CEO, Carl Pei, explains that CMF by Nothing might be centered on “a brand new vary of merchandise that makes higher design extra accessible.”
Pei doesn’t outright say that the CMF by Nothing model will specialise in low-cost {hardware}, although he does promise to make “good design much more democratic.” Pei additionally says, “If you have a look at the worth section throughout the know-how sector, there simply isn’t loads to get enthusiastic about. Good high quality looks like a false promise.”
CMF by Nothing appears like it would try to flip the narrative—or, at the least, it markets itself that approach. The inaugural product from the brand new model isn’t a smartphone. As an alternative, it’s a pair of earbuds, which appears plucked from the playbook of when Nothing launched its Ear (1) buds earlier than the debut of the Cellphone (1). A smartwatch can also be due out “later this 12 months.”
Pei didn’t reveal rather more however stated that extra official particulars could be launched within the coming months. We do know that the 2 manufacturers—Nothing and CMF by Nothing—will share some “frequent DNA,” like being “design-led” and “user-centric.” Nonetheless, Pei additionally took a beat within the video to notice that CMF might be “run by a separate staff” to keep up disparity.
Additionally, whereas Pei didn’t develop on the place the identify “CMF” comes from, Nothing confirmed that it stands for “coloration, materials, and end” regarding industrial design.
Pei isn’t new to the price range market. Throughout his tenure at OnePlus, the corporate began increasing into the financial system market with its Nord sequence, which stays certainly one of our high price range telephone picks at beneath $300.
