June 13, 2023
UPDATE
New 15-inch MacBook Air, Mac Studio, and Mac Professional can be found right this moment
Simply in time for back-to-school buying, school college students can save on the brand new 15-inch MacBook Air with schooling pricing by way of Apple Retail, and obtain an Apple Present Card of $150
Starting right this moment, the brand new 15-inch MacBook Air, Mac Studio, and Mac Professional powered by Apple silicon at the moment are accessible. With an expansive 15.3-inch Liquid Retina show, the efficiency of M2, and all-day battery life in a skinny and lightweight, fanless design, the brand new MacBook Air is the world’s greatest 15-inch laptop computer. With M2 Max and the brand new M2 Extremely, Mac Studio is a efficiency powerhouse in a compact design. The brand new Mac Professional combines the extremely highly effective M2 Extremely with PCIe growth, and in addition marks the completion of the Mac transition to Apple silicon. For Intel-based Mac customers, each Mac is now a big improve. And for PC customers, there has by no means been a greater time to modify to a Mac.
New MacBook Air, the World’s Finest 15-inch Laptop computer
With an expansive 15.3-inch Liquid Retina show, the unimaginable efficiency of M2, as much as 18 hours of battery life,1 and a silent, fanless design, the brand new MacBook Air is the world’s greatest — and thinnest — 15-inch laptop computer. It’s as much as 12x sooner than the quickest Intel-based MacBook Air.2 It additionally options an all-new six-speaker sound system with immersive Spatial Audio, together with a 1080p FaceTime HD digital camera, MagSafe charging, and the ability and ease of macOS. It is available in 4 attractive finishes — midnight, starlight, area grey, and silver. The 13-inch MacBook Air with M2, the world’s best-selling laptop computer, additionally stays within the lineup and now begins at an much more reasonably priced worth. Collectively, the 15-inch and 13-inch MacBook Air ship an unequalled expertise for everybody, from upgraders to college students to first-time Mac clients.
Mac Studio and Mac Professional, the Most Highly effective Macs Ever Made
The brand new Mac Studio options M2 Max and the brand new M2 Extremely chip to ship an enormous increase in efficiency and connectivity in a stunningly compact design that lives proper on the desk. Mac Studio options as much as 192GB of unified reminiscence, which is 50 p.c greater than earlier than. It’s now as much as 6x sooner than essentially the most highly effective Intel-based 27-inch iMac,3 and as much as 3x sooner than the previous-generation Mac Studio with M1 Extremely.4 With the brand new Mac Studio, any professional can construct the studio of their desires.
Mac Professional combines the unprecedented efficiency of Apple’s strongest chip, M2 Extremely, with the flexibility of PCIe growth for these demanding workflows that want it. As much as 3x sooner than the previous-generation Intel-based Mac Professional,5 the brand new Mac Professional additionally options as much as 192GB of unified reminiscence to tackle demanding workloads different programs can’t even course of. With the arrival of Mac Professional that includes M2 Extremely, the transition of the Mac lineup to Apple silicon is now full.
Extra Financial savings for School College students
College students can save on the brand new 15-inch MacBook Air with year-round schooling pricing beginning at $1,199, completely accessible at Apple Retail, in shops and on-line. With Apple’s School Pupil Supply, college students will obtain an Apple Present Card of as much as $1506 and get 20 p.c off AppleCare7 to guard their buy of a brand new MacBook Air, MacBook Professional, iMac, Mac mini, iPad Air, or iPad Professional. Plus, they may get three months freed from Apple Music and Apple TV+, and the scholar price of simply $5.99 for each companies after the three-month free trial ends.
Apple’s School Pupil Supply is offered to present and newly accepted school college students and their dad and mom, school, workers, and home-school lecturers of all grade ranges.
Apple Retail Providers
Apple Specialists can be found to assist with clients’ buying wants in-store, on-line, and within the Apple Retailer app.
- Methods to save lots of on Mac: With Apple Commerce In, Mac customers trying to improve can obtain as much as $1,500 for his or her present machine and apply it towards a brand new one. Prospects within the U.S. additionally get 3 p.c Every day Money again after they purchase instantly from Apple with Apple Card, they usually will pay for his or her new Mac over 12 months, interest-free, with Apple Card Month-to-month Installments.8
- Store with a Specialist over Video: Apple not too long ago expanded the stay buying expertise on apple.com/retailer to assist Mac purchases, connecting clients within the U.S. with an Apple Specialist through a secure and safe, one-way video session. Prospects can browse the most recent Apple lineup, discover new options, and be taught in regards to the methods to save lots of on Mac proper from the consolation of their properties.
- Quick, free supply and pickup: Prospects can select between two-hour courier supply, free supply, or pickup at an Apple Retailer location.
- Personalised setup: Apple Specialists are able to assist with a seamless setup expertise, assist with secure and safe knowledge switch, discover new apps to assist group and creativity, or prep Mac for peak efficiency at faculty or the workplace.
- At this time at Apple: Prospects can be part of classes to be taught, discover, and go additional with their Mac. By way of Group Reserving, faculties and neighborhood teams can take part on the enjoyable collectively any day or time, and at any Apple Retailer location of their selecting.
Pricing and Availability
- The brand new 15-inch MacBook Air with M2, Mac Studio, and Mac Professional can be found to order right this moment on apple.com/retailer and within the Apple Retailer app. They may begin arriving to clients, and will likely be accessible in Apple Retailer places and for Apple Approved Resellers, starting Tuesday, June 13. Mac Professional is offered as a configure-to-order choice solely.
- The 15-inch MacBook Air with M2, accessible in midnight, starlight, silver, and area grey, begins at $1,299 (U.S.) and $1,199 (U.S.) for schooling.
- The 13-inch MacBook Air with M2, accessible in midnight, starlight, silver, and area grey, begins at $1,099 (U.S.) — which is $100 lower than earlier than — and $999 (U.S.) for schooling.
- The 13-inch MacBook Air with M1, accessible in area grey, gold, and silver, begins at $999 (U.S.) and $899 (U.S.) for schooling.
- Mac Studio begins at $1,999 (U.S.) and $1,799 (U.S.) for schooling. Extra configure-to-order choices can be found at apple.com/retailer.
- Obtainable in each tower and rack-mounted enclosures, Mac Professional (Tower Enclosure) begins at $6,999 (U.S.) and $6,599 (U.S.) for schooling. Mac Professional (Rack Enclosure) begins at $7,499 (U.S.) and $6,999 (U.S.) for schooling. Extra technical specs and configure-to-order choices can be found at apple.com/mac-pro.
- Extra info on Studio Show, Professional Show XDR, and Magic equipment is offered at apple.com/store/buy-mac.
- Extra technical specs and particulars on Apple equipment — together with the brand new 70W USB-C Energy Adapter for $59 (U.S.) — can be found at apple.com/store/buy-mac.
- With Apple Commerce In, clients can commerce of their present laptop and get credit score towards a brand new Mac. Prospects can go to apple.com/store/trade-in to see what their machine is price.
- Each buyer who buys a Mac from Apple can get pleasure from a free On-line Private Session with an Apple Specialist, get their product arrange — together with assist with knowledge switch — in choose shops, and obtain steerage on find out how to make their new Mac work the way in which they need.
- AppleCare+ for Mac offers knowledgeable technical assist and extra {hardware} protection from Apple, together with limitless incidents of unintended injury safety, every topic to a service payment.
- Battery life depends upon machine settings, utilization, and different components. Precise outcomes might range.
- Outcomes are in comparison with previous-generation 1.2GHz quad-core Intel Core i7-based MacBook Air programs with Intel Iris Plus Graphics, 16GB of RAM, and a 2TB SSD.
- Outcomes are in comparison with previous-generation 3.6GHz 10-core Intel Core i9-based 27-inch iMac programs with Radeon Professional 5700 XT graphics with 16GB of GDDR6, 128GB of RAM, and 8TB SSD.
- Outcomes are in comparison with previous-generation Mac Studio programs with Apple M1 Extremely, a 20-core CPU, a 64-core GPU, 128GB of RAM, and 8TB SSD.
- Outcomes are in comparison with previous-generation 2.5GHz 28-core Intel Xeon W-based Mac Professional programs with Radeon Professional W6900X graphics with 32GB of GDDR6, configured with Afterburner, 384GB of RAM, and 4TB SSD.
- Certified Purchasers obtain an Apple Present Card after they buy an eligible Mac or iPad at a Qualifying Location by way of 10/2/2023. Just one Apple Present Card per eligible Mac or iPad per Certified Purchaser. Supply topic to availability. Whereas provides final. Certified Purchasers shall obtain a reduction equal to the worth of the Apple Present Card off the value of the eligible Mac or iPad, however will likely be charged for all objects of their cart, together with the Apple Present Card. Extra restrictions apply. View full phrases and situations of supply right here.
- The promotional Apple Schooling Pricing on AppleCare+ is offered for eligible merchandise solely when the eligible product and AppleCare+ are bought instantly from an Apple Retailer or concurrently from the web Apple Retailer for Schooling through the promotional interval and can’t be mixed with non-promotional Apple Schooling Pricing. AppleCare+ hooked up to eligible merchandise exterior of the promotional interval shouldn’t be eligible for this promotional price. This promotional AppleCare+ Schooling Pricing is relevant solely to two-year paid upfront AppleCare+ for iPad and three-year paid upfront AppleCare+ for Mac and isn’t relevant to any recurring cost AppleCare+ plans.
- Apple Card Month-to-month Installments (ACMI) is a 0% APR cost choice accessible solely within the U.S. to pick at checkout for sure Apple merchandise bought at Apple Retailer places, apple.com, the Apple Retailer app, or by calling 1-800-MY-APPLE, and is topic to credit score approval and credit score restrict. See assist.apple.com/kb/HT211204 for extra details about eligible merchandise. Variable APRs for Apple Card apart from ACMI vary from 15.74 p.c to 26.74 p.c primarily based on creditworthiness. Charges as of April 1, 2023. In case you select the pay‑in‑full or one‑time‑cost choice for an ACMI‑eligible buy as an alternative of selecting ACMI because the cost choice at checkout, that buy will likely be topic to the variable APR assigned to your Apple Card. Taxes and transport should not included in ACMI and are topic to your card’s variable APR. See the Apple Card Buyer Settlement for extra info. ACMI shouldn’t be accessible for purchases made on-line on the following particular shops: Apple Worker Buy Plan; taking part company Worker Buy Packages; Apple at Work for small companies; Authorities, and Veterans and Navy Buy Packages, or on refurbished units. iPhone activation required on iPhone purchases made at an Apple Retailer with one among these nationwide carriers: AT&T, Verizon, or T‑Cell.
Press Contacts
Starlayne Meza
Apple
Michelle Del Rio
Apple
Apple Media Helpline
