Mac gross sales had been down year-over-year within the third quarter of 2023, however the outlook seems brighter for the foreseeable future.
World private pc (PC) shipments declined 9% year-over-year (YoY) in quarter three (Q3) of 2023 because the market continued to be weighed down by weak demand amid a slowdown in shopper and enterprise purchases. Nonetheless, international shipments grew sequentially for the second straight quarter in Q3 2023 helped by reasonable seasonality, in line with new knowledge from Counterpoint Analysis.
“We reiterate that the PC market has already bottomed out and expect light cargo restoration together with a number of new product launches over the following couple of months, particularly from AI function-enabled fashions,” the analysis group says.
Distributors are eyeing a cargo comeback subsequent 12 months
In line with Counterpoint, Lenovo’s shipments noticed a single digit proportion YoY decline in Q3 2023, outperforming most pc makers besides HP, whose Q3 2023 shipments registered mid-single digit YoY progress in proportion phrases as the corporate benefitted from sturdy shopper and academic demand. Nonetheless, different prime PC distributors resembling Dell, Apple and Asus nonetheless struggled to seek out sturdy cargo drivers to spice up shipments throughout the board.
“Luckily, we are actually coming into the primary substitute cycle after the COVID-19 pandemic together with a possible pick-up in AI PC momentum as we transfer into 2024,” says Counterpoint.
AI PC to drive one other wave of cargo progress in 2024
Over the previous 5 quarters, PC producers have been working laborious to resolve stock points and have had a troublesome time looking for a brand new progress engine for his or her PC companies. On this context, the bogus intelligence (AI) PC might have emerged as the following huge factor and can very doubtless drive the following wave of cargo rebound in 2024.
“We anticipate AI PCs to have a 50% 10-year CAGR from 2020 and dominate the PC market after 2026 with an anticipated penetration charge of greater than 50%,” says Counterpoint. “Intel, Qualcomm and different PC CPU makers are working intently with PC producers towards next-generation mainstream fashions and we anticipate to see lots of new product launches after This fall 2023, marking a brand new chapter for the PC trade.”
