Smartphone shipments in Latin America (LATAM) dropped 15.6% year-over-year (YoY) however climbed 2.4% quarter-over-quarter (QoQ) in quarter two (Q2) 2023, in keeping with new information from Counterpoint Analysis. Nonetheless, it was excellent news for Apple.
Apple’s shipments and market share each grew YoY in Q2 2023, primarily sustained by the iPhone 11. The 4G smartphones are nonetheless driving Apple’s quantity within the area. iPhone gross sales have been up 3.7% in Q2 2023 in comparison with Q2 2022.
Samsung was as soon as once more absolutely the chief within the LATAM market in Q2 2023. Nonetheless, its shipments and market share declined YoY with weakened efficiency in a lot of the international locations within the area. The general decline in LATAM smartphone gross sales was as a result of destructive impacts of the regional financial crises and weak international smartphone shipments, in keeping with Counterpoint.
“LATAM’s financial progress in 2023 is definitely barely increased than forecast,” says Counterpoint Principal Analyst Tina Lu. “Nonetheless, this restoration has not but impressed a rise within the price of smartphone substitute. Low shopper demand continued to have an effect on the area through the quarter. Though most international locations within the area are seeing declining inflation, shopper confidence is but to bounce again, as political turmoil continues to constrain the final economic system.”
