New alternative information from Shopper Intelligence Analysis Companions exhibits iPhone homeowners hold their telephones longer than Android homeowners.
In keeping with CIRP, 61% of iPhone patrons had their earlier iPhone for 2 years or extra, in comparison with 43% of Android homeowners. Much more iPhone homeowners (29%) owned their earlier iPhone for 3 years or greater than Android homeowners (21%).
“Utilization information suggests the energetic US put in bases of iPhones and Android telephones is comparatively even,” says CIRP. “Thus, if iPhone homeowners hold their telephones longer, they purchase them much less ceaselessly, resulting in a smaller share of quarterly and annual smartphone gross sales.”
