Smartphone shipments in Latin America fell 14% 12 months on 12 months to twenty-eight million models within the second quarter of 2023, in accordance with the Canalys analysis group. And Apple wasn’t immune.
iPhone gross sales dipped from 1.5 million within the second quarter of 2022 to1.4 million within the second quarter of 2023. Apple bought 1.4 million smartphones in Latin America in quarter two for five% market share. Main Apple within the area are Samsung (34% market share), Motorola (21% market share), Xiaomi (17% market share), and Transsion (7% market share).
Regardless of the decline in Latin America smartphone shipments, Canalys says the market is stabilizing and exhibiting indicators of restoration, due to elevated shopper confidence, enhancements in stock ranges and smartphone distributors’ concentrate on key segments. Even amid diversified socio-political landscapes, Latin America’s general financial stability is fostering a good local weather for the smartphone market, provides the analysis group.
“Whereas the potential of a recession has not solely pale, inflation is essentially in examine throughout the area, and its three financial powerhouses, Brazil, Mexico and Colombia, are rising steadily,” notes Canalys. “This constructive outlook has led to an upgraded financial progress forecast for 2023, making the area a spotlight for smartphone market growth.”
