Client Intelligence Analysis Companions (CIRP) lately famous that Apple makes it obscure the developments associated to its iPhone launches, with slight adjustments in mannequin lineups and diverse launch timing. One technique to distill the altering mixture of fashions and storage capacities is to estimate and comply with the typical value of an iPhone.
Even earlier than Apple stopped releasing an Common Promoting Value (ASP) for iPhones in 2018, CIRP calculated the Weighted Common Retail Value (US-WARP) of iPhones offered within the US. The numbers transfer equally, although ASP was a world quantity, and US-WARP doesn’t consider wholesale reductions that Apple could provide to totally different retailers.
In current months, CIRP notes that common value has proven an “fascinating and considerably stunning pattern”: the typical retail record value of an iPhone offered within the US has declined for the final two quarters.
Particularly, within the September 2023 quarter, US-WARP was US$918, down from $948 within the June 2023 quarter and the excessive of $988 within the March 2023 quarter. That is under the $957 US-WARP from the year-ago September 2022 quarter and the second straight quarter of year-over-year declines.
