The iPhone 14 Professional Max was probably the most shipped smartphone worldwide within the first half of this 12 months, with Apple transport a complete of 26.5 million models in response to Omdia’s “Smartphone Mannequin Market Tracker – 2Q23.”
Taking second place is the Apple iPhone 14 Professional, notes the analysis group. The mannequin with the third largest cargo was the iPhone 14, making it the third 14 collection mannequin by Apple to enter the highest 10 rankings for this quarter.
Evaluating the highest 10 fashions for a similar interval final 12 months, shipments of the top-ranked mannequin decreased by 7.2 million models for this 12 months’s iPhone 14 Professional Max, says Omdia. The iPhone 13 was final 12 months’s high promoting mannequin with a complete of 33.7 million models shipped. Nonetheless, the analysis group provides that when evaluating the identical lineup, the iPhone 13 Professional Max, which took second place final 12 months, shipped 23 million models whereas its successor, the 14 Professional Max, shipped 3.5 million models extra this 12 months and rose in rankings by one notch.
Shipments of the 14 Professional elevated by 6.2 million models in comparison with its predecessor, the 13 Professional, and noticed its rating rise by two notches. Nonetheless, evaluating the usual 13 and 14 fashions, shipments of the 14 this 12 months decreased by 17.2 million models in comparison with the 13.
“The worldwide smartphone market is recording unfavorable progress because the mid- to low-end market shrinks as a result of financial recession and the growth of the used smartphone market,” says Omdia. “Then again, the premium smartphone market is steadily growing as a result of substitute demand for Apple’s premium fashions stays strong. As well as, because the desire for Apple will increase as a premium smartphone, particularly inside rising markets, the gross sales quantity and proportion of high-end fashions corresponding to Professional and Max proceed to extend amongst Apple’s iPhone collection.”
