International private pc gross sales fell 2.7% year-over-year within the fourth quarter of 2023, in keeping with the IDC analysis group.
And the information was even worse for the Mac. Its annual gross sales have been down 18.4% from the third quarter of 2022 to the third quarter of 2023.
Worldwide, Apple bought 21.7 million Macs within the third quarter of 2023 in comparison with gross sales of 27.9 million within the third quarter of 2022. The Mac’s market share went from 9.3% to eight.4% year-over-year.
Forward of Apple in world PC gross sales are: Lenovo (22.7% market share), HP (20.4% market share), and Dell (15.4% market share).
Within the U.S., Mac gross sales have been down 18.4% from quarter three of 2022 to quarter three of 2023 on gross sales of seven million and 5.7 million. Forward of Apple in U.S. private pc gross sales are: Lenovo (24% market share), HP (20.8% market share), and Dell (14.8% market share). You must observe that IDC doesn’t think about tablets such because the iPad as a private pc.
The silver lining in all of that is that the market contractions seem to have bottomed out and progress is predicted in 2024, in keeping with IDC. On an annual foundation, the market has skilled unprecedented consecutive declines, marking a stark departure from historic tendencies tracked since 1995. In 2022, cargo quantity plummeted 16.5% in comparison with the earlier 12 months, and preliminary outcomes counsel an extra 13.9% contraction in 2023 in comparison with 2022, the analysis group provides. This downturn, unparalleled within the business’s recorded historical past, displays the aftermath of the numerous surge in PC purchases pushed by the COVID-19 pandemic, says IDC.
