A brand new research launched by Piper Sandler reveals how teenagers really feel about digital actuality. The info is attention-grabbing as we’re shifting nearer to Apple unveiling its first mixed-reality headset with a premium value. Whereas Apple is predicted to goal its first headset at builders and professionals, the shortage of curiosity from the teenager demographic – who have already got a VR gadget – might foreshadow a problem for adoption.
Reported by CNBC, the brand new AR survey by Piper Sandler received suggestions from 5,600 teenagers. 29% of the teenagers recognized as already proudly owning VR {hardware} however simply 4% of them mentioned they use it every day. And solely 14% of them mentioned they use their VR gadget weekly.
One other piece of knowledge from the research, teenagers usually are not enthusiastic about future AR/VR units. Trying ahead, solely 7% of them “mentioned they deliberate to buy a headset, versus 52% of teenagers polled who have been uncertain or uninterested.” That implies those that already personal VR {hardware} aren’t impressed and lots of who haven’t tried it don’t actually care to.
With AR/VR failing to captivate the younger customers, Apple, Meta, and extra might face loads of work to determine compelling use instances to drive widespread adoption.
The state of AR/VR
Notably, final month, Meta reduce the worth of its Quest 2 and Professional VR headsets after a tricky 2022 that noticed its Actuality Labs division lose a large $13.7 billion {dollars}.
In the meantime, Apple is engaged on its first combined actuality headset that could possibly be unveiled as quickly as WWDC 2023 in June.
Whereas Meta’s Quest 2 now goes for underneath $500, Apple’s Actuality Professional headset is predicted to be priced far into the premium territory ~$3,000. However not like Meta, Apple is predicted to go after builders and professionals with its first headset. That would assist it construct attractive use instances, however as Piper Sandler factors out in its research, we’re nonetheless within the “early days” of AR/VR.
Forward of WWDC once we might see Apple announce the Actuality Professional headset, try our in-depth protection:
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