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Posted by Rob Simpson, Product Supervisor – Google Play & Joe Davis, Supervisor – Google Play Academy
Since we launched the Google Play Retailer Itemizing Certificates in 2021, our no-cost, self-paced coaching programs have helped 1000’s of builders in over 80 nations enhance their app installs. Over the course of the coaching, builders study important cellular advertising greatest practices, together with how you can leverage Play Console development instruments like retailer itemizing experiments (SLEs) and customized retailer listings (CSLs).
Right now, we’re excited to launch a serious replace to our self-paced coaching, protecting all the most recent CSL and SLE options, in addition to real-world examples exhibiting the way you would possibly use them to drive consumer development. We’re additionally releasing video examine information sequence that can assist you lock in your new information forward of the examination.
What’s new: New options in customized retailer listings and retailer itemizing experiments
The brand new course content material focuses on customized retailer listings and retailer itemizing experiments. For the unfamiliar, customized retailer listings help you present completely different variations of your title’s Play Retailer content material to completely different folks. For instance, you would possibly create variations tailor-made to customers in numerous nations the place characteristic availability varies, or an expertise only for customers who’ve lapsed or churned.
Customized retailer listings can assist you convey the best messaging for various customers. Based mostly on an inside comparative evaluation, CSLs can assist enhance an app or sport’s month-to-month lively customers (MAUs) by a median of over 3.5%1.
Retailer itemizing experiments, however, provide a strategy to discover what icons, descriptions, screenshots (and extra) convert the perfect on your title on the Play Retailer.
These are options you should utilize in the present day! Google Play Academy’s coaching now contains 4 new programs on customized retailer listings, 4 up to date current programs, and 9 new examine information movies.
Discovering app and profession development
Right here’s what some builders, entrepreneurs and entrepreneurs have mentioned about their expertise after getting skilled up and authorized:
Studying greatest practices for retailer itemizing experiments allowed me to know extra about our viewers. One thing that straightforward as utilizing the correct icon elevated acquisitions of certainly one of our video games by roughly 60%
Adrian Mojica
Advertising Artistic, GameHouse (Spain)
The information I gained empowered me to make extra knowledgeable selections and study efficient methods. The credibility I acquired from the certificates has opened new doorways in my profession.
Roshni Kumari
Scholar & Campus Ambassador (India)
Play Academy elevated effectivity in mentoring relationships by 50%, and we have seen a 30% enhance in our sport launch velocity general.
Kimmie Vu
Chief Advertising Officer, Rocket Sport Studio (Vietnam)
High tricks to put together on your certificates examination
- Take the coaching and watch the examine information movies
- Cross the examination and get licensed
- Get began with customized retailer listings and experiments
Begin your studying journey on Google Play Academy in the present day!
1 Supply: Inner Google information [Nov 2022] evaluating titles that use CSL to those who don’t.
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