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Apple’s ‘On With the Present’ is a love letter (effectively, video) to Hollywood – Apple World At the moment


Now that the actors strike is over, Apple has launched a love letter to Hollywood that celebrates filmmaking in all its grit and glory,” stories AdWeek. It’s additionally a love letter to the digicam on the iPhone Professional and Professional Max.

The advert is about to a brand new rendition of Irving Berlin’s traditional music “There’s No Enterprise Like Present Enterprise,” which was first composed for the 1946 musical “Annie Get Your Gun.”

You’ll be able to view the advert, however right here’s AdWeek’s description: Crew together with administrators, actors, gaffers, make-up artists and manufacturing assistants sing alongside to the tune whereas going about their jobs on the set of a post-apocalyptic alien film. From a automobile chase to a inexperienced display and a make-up chair, the chaos and pleasure of filmmaking is on full show.

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