The fourth quarter (This autumn) of 2023 noticed 6.6% year-over-year (YoY) progress within the Chinese language smartphone market, marking the primary quarterly enhance in additional than two years, based on Counterpoint Analysis. And Apple took the highest spot for the primary time adopted by Xiaomi and Huawei.
Regardless of a 9.0% YoY drop, the iPhone retained its first place in This autumn with 20.2% market share. In This autumn, Apple confronted stiff competitors from Huawei. In addition to, the iPhone 15 sequence’ efficiency was lukewarm, one thing which was additionally indicated by the robust gross sales of the iPhone 14 sequence within the first half of the yr, based on Counterpoint Affiliate Director Ethan Qi.
Looking forward to 2024, Counterpoint Analysis expects low single-digit YoY progress for China’s smartphone market, bringing it again to progress after 5 years. Huawei’s mid-end Nova 12 sequence with 5G Kirin chipsets, launched on the finish of This autumn 2023, is predicted to proceed bringing again loyal customers.
Apple embraced worth cuts in January to capitalize on the restoration and offset the stress from native producers. Chinese language producers are additionally anticipated to give attention to generative AI, revolutionary type elements like foldables, and superior imaging applied sciences to spice up gross sales and broaden their consumer bases.
