Latin American (LATAM) smartphone shipments fell 3.3% year-over-year (YoY) to succeed in 119 million models in 2023, based on Counterpoint Analysis.
Regardless of the area’s robust cargo development in H2 2023, pushed by fierce competitors amongst Chinese language producers and upgrades from Apple, the annual numbers had been constrained by the double-digit share cargo decline recorded within the first half of 2023, provides the analysis group.
Talking of Apple, the iPhone marked its best-ever market share within the third quarter with 7.7% of the LATAM smartphone market.
“Samsung’s shipments decreased all through 2023 partly as a result of it began the 12 months with stock carried over from 2022. Though it’s nonetheless absolutely the chief in some markets, like Peru, the model is shedding its management place in lots of others,” says Counterpoint Analysis Analyst Andrews Silva. “Xiaomi had the best YoY share development within the area amongst all manufacturers. Brazil, Peru, Venezuela, and different smaller nations within the area had been main this development. Nonetheless, Xiaomi nonetheless lagged in most different markets, particularly Mexico. In the meantime, Apple continued to develop in most markets within the area. In This fall 2023, Apple recorded its highest-ever quarterly quantity helped by Mexico, its greatest market within the area. The cargo of the older Apple fashions, particularly the iPhone 11 to iPhone 14 units, didn’t decline even after the launch of the iPhone 15 collection.“
