In accordance with the Worldwide Information Company (IDC) Worldwide Quarterly Cellular Cellphone Tracker, the Australia smartphone market declined by 10.1% Yr-on-Yr (YoY) in 2Q23, delivery 1.26 million models.
Apple stays the highest smartphone model within the nation, although gross sales dipped 3.1% Yo&. Regardless of a dip in gross sales, the iPhone’s market share really elevated from 43.2% within the second quarter of 2022 to 46.5% within the second quarter of 2023. Trailing Apple within the Australian smartphone market are Samsung (31.8% market share), OPPO (4.5%), Lenovo (3.6^), HDM (3%), and Google (3%).
IDC says the buyer demand for smartphones in Australia remained subdued for many of 2Q23 however there was restoration in June because the end-of-financial-year gross sales lured customers to engaging offers on smartphones. The typical promoting worth (ASP) elevated by 5% YoY in 2Q23 however skilled a ten% QoQ drop, reaching US$755.
IDC says that smartphones above US$1000 continued to develop as shopper desire for the flagship smartphones remained resilient whereas smartphones within the mid-price phase confronted the brunt of the drop in demand. The low-end phase additionally revived with progress within the pay as you go market.
