World smartphone sell-through volumes fell 8% year-over-yer (YoY) within the third quarter (Q3) 2023, the ninth consecutive quarter to file a decline, however grew 2% quarter-over-quarter (QoQ), in accordance with the most recent analysis from Counterpoint’s Market Pulse service. And it was (comparatively) excellent news for Apple.
Volumes declined YoY largely on account of slower than anticipated restoration in shopper demand, in accordance with Counterpoint. However the market’s QoQ development, particularly the constructive efficiency in September regardless of one full week much less of gross sales of the brand new iPhones, is probably going :an indication of constructive information forward,” provides the analysis group.
Samsung. continued to guide the worldwide market, capturing a fifth of the entire gross sales in Q3 and 20% market share. Apple got here in second with a 16% market share regardless of the restricted availability of iPhone 15 sequence, which has been acquired nicely to date.
Xiaomi, OPPO and vivo rounded off the highest 5, with the three recording YoY declines. In Q3, all these manufacturers labored in the direction of strengthening their positions in key markets like China and India, whereas persevering with to decelerate expansionary efforts in abroad markets.
