Apple’s iPhone gross sales in China dropped 19.1% year-over-year in quarter considered one of 2024, based on new information from Counterpoint Analysis.
General, the nation’s smartphone gross sales had been up 1.5% year-over-year and 4.6% quarter-to-quarter within the first quarter, provides the analysis group. Counterpoint says China’s smartphone market is predicted to see single digit development this yr.
“vivo gained the highest spot this quarter with 17.4% share pushed by robust gross sales of the Y35 Plus and Y36 fashions within the low-end section and the S18 within the mid-end section. HONOR ranked second with a 16.1% share, adopted by Apple with a 15.7% share,” says Counterpoint Senior Analysis Analyst Ivan Lam. “ Apple’s gross sales had been subdued throughout the quarter as Huawei’s comeback has immediately impacted Apple within the premium section. Apart from, the alternative demand for Apple has been barely subdued in comparison with earlier years.”
Wanting ahead, Lam noticed the potential for an iPhone restoration: “We’re seeing sluggish however regular enchancment from week to week, so momentum could possibly be shifting. For the second quarter, the potential for new colour choices mixed with aggressive gross sales initiatives might deliver the model again into constructive territory; and naturally, we’re ready to see what its AI options will supply come WWDC in June. That has the potential to maneuver the needle considerably long run.”
