China’s smartphone gross sales fell 8% year-over-year in the course of the 618 gross sales interval in 2023 (June 1-June 18), however Apple’s iPhone noticed gross sales develop, based on Counterpoint Analysis.
“618” is annual procuring competition in China. It’s the second most essential e-commerce occasion within the nation after Singles’ Day.
When it comes to the “618” aggressive panorama for smartphone manufacturers, vivo secured the most important share within the 618 gross sales interval this 12 months, capturing 18.2% of the market, notes Counterpoint Analysis. vivo was adopted by Apple at 17.9% and HONOR at 15.4%.
Apple continued to excel within the premium section, exhibiting an 8% year-over-year enhance “with out dealing with any important competitors,” based on Counterpoint Analysis. To spice up iPhone gross sales in the course of the 618 interval, e-commerce web sites provided reductions of round 20%.
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