Apple, for the primary time, captured the highest seven positions within the world record of best-selling smartphones in 2023, in line with Counterpoint Analysis’s World Month-to-month Handset Mannequin Gross sales Tracker.
Samsung secured the remaining three locations within the record, marking a rise of 1 spot from the 2022 record. Counterpoint says there have been no different manufacturers on the record since 2021. The mixed market share of the highest 10 smartphones reached the very best ever at 20% in 2023, up from 19% in 2022, in line with the analysis group.
Apple’s iPhone 14 was the best-selling smartphone of 2023, with the US and China making up half of its gross sales. Additional, the mannequin contributed 19% of the overall iPhone gross sales for 2023, down from the 2022 bestseller iPhone 13’s 28% share.
Restricted differentiation between the iPhone 13 and iPhone 14 led to decrease adoption of the bottom variant and elevated gross sales of the iPhone Professional variants, which supply substantial upgrades like Dynamic Island, a extra superior chipset and a better show refresh charge, in line with Counterpoint The iPhone 15 collection took the highest three spots on the worldwide bestseller record for This fall 2023, with the iPhone 15 Professional Max turning into the best-selling smartphone.
Apple’s complete gross sales remained flat in 2023 at the same time as main opponents declined. Counterpoint says this stability was partly as a consequence of a big enhance from rising markets like India and the Center East and Africa (MEA). In 2023, India turned the fifth smartphone market to exceed 10 million iPhone unit gross sales in a single 12 months, highlighting the market’s rising significance for Apple. These components contributed to the iPhone 15 collection gross sales matching the efficiency of the iPhone 14 collection in 2022.
Apple’s iPhone 13, the oldest mannequin on the record, maintained its fourth place with double-digit YoY quantity development in Japan and India. Provider promotions in Japan drove gross sales of older iPhones over the newer technology, whereas in India, the iPhone 13’s worth proposition made it a well-liked alternative, in line with Counterpoint.
