Based on the newest knowledge from Canalys, world pill shipments skilled a drop of 11% year-on-year in quarter 4 (This fall) of 2023, totaling 37.8 million models. And Apple’s iPad wasn’t immune, although 2024 needs to be a greater yr.
Canalys says the drop resulted in a full-year 2023 determine of 135.3 million tablets shipped, a ten% lower from 2022. China and India have been key markets driving pill adoption, serving to to counter the prevailing stagnation in different elements of the world, in accordance with the analysis group.
Apple maintained its main place regardless of a 24% year-on-year decline, delivery 14.8 million iPads within the quarter. Samsung secured second spot with 6.8 million models shipped, posting an 11% annual lower.
Lenovo dropped to fourth place however posted wholesome cargo development of 15%, gaining over 2 factors of market share year-on-year. Amazon rounded out the highest 5 with a 44% annual decline and a pair of million tablets shipped globally.
Apple’s iPad now has 39.2% of the worldwide pill market. That compares to 46.1% within the fourth quarter of 2022 primarily based on gross sales of 19.5 million tablets.
“New fashions introduced by TCL and Lenovo at CES 2024 and anticipated updates to Apple’s iPad portfolio early this yr will assist present a lift to the pill refresh alternative,” says Himani Mukka, analysis Supervisor at Canalys.
For the primary time ever, Apple supplied no iPad updates in 2023. Nevertheless, Bloomberg’s Mark Gurman says that Apple’s subsequent MacBook Airs and iPads are getting nearer to launch, possible in March.
He says there can be a number of new iPads, alongside the following batch of Macs with M3 chips. Extra particularly, we will anticipate the greatest revamp ever for the iPad Professional, a refreshed iPad Air, a bigger iPad Air, and 13-inch and 15-inch MacBook Airs with M3 processors.
“I’m informed these machines are prone to come out across the finish of March — and that the brand new iPad Execs and 13-inch MacBook Air are already deep in manufacturing abroad,” Gurman writes.”The primary beta model of iOS 17.4 has additionally given us a number of further clues. It references some new iPad equipment — there are recent Magic Keyboards and Apple Pencils on the best way — along with a potential panorama Face ID digicam on the brand new iPad Execs. That final merchandise has been on customers’ want lists for a very long time.”
