European smartphone shipments declined 12% year-over-year within the second quarter of 2023, marking the bottom quarterly cargo quantity for the reason that first quarter of 2012, in keeping with Counterpoint Analysis group. And Apple’s iPhone wasn’t immune.
Apple noticed its iPhone gross sales in Europe decline 21% year-over-year, although there’s an excellent cause for the decline. On March 1, 2022, Apple confirmed that it had halted product gross sales in Russia following final week’s invasion of neighboring Ukraine. The information got here days after the tech large pulled Sputnik and RT Information from the App Retailer and disabled some Apple Pay companies within the nation. Samsung additionally withdrew from the Russian market.
Western Europe smartphone shipments declined by 14% year-over-year in the course of the quarter whereas Jap Europe restricted its fall to eight% year-over-year regardless of being in an already battered state, says Counterpoint. All main European nations carried out weakly within the second quarter of 2023, besides Russia, which conversely registered 4% year-over-year progress. Nonetheless, Counterpoint ays this was primarily attributable to decrease shipments within the second quarter of 2022 – the primary full quarter after Russia’s invasion of Ukraine and the ensuing sanctions and market exits of outstanding smartphone gamers.
“The market is unlikely to make a full restoration `this 12 months and 2023 smartphone shipments are set to be decrease than in 2022, marking consecutive decade-low shipments in each 2022 and 2023,” says Counterpoint Affiliate Director Jan Stryjak. “Whereas the financial circumstances are partly guilty, shopper shopping for habits can also be altering, suggesting {that a} decrease stage of gross sales will set a brand new baseline. Nonetheless, regardless of the low cargo volumes, upcoming iterations of Apple’s iPhone and Samsung’s foldables are prone to fare properly, prompting a bump in gross sales volumes within the coming quarters.”
