The GenAI smartphone share of general smartphone shipments will attain 11% by 2024 and 43% by 2027 to cross 550 million models in 2027 with 4X development, in response to an upcoming report, “GenAI Smartphone Shipments and Insights,” from Counterpoint Analysis’s Smartphone 360 Service.
The analysis teams expects the GenAI smartphone put in base to cross one billion by 2027. Towards the backdrop of Apple’s anticipated entry into the section later this yr, these estimates are larger than Counterpoint’s earlier forecast of December 2023, in response to the analysis group.
Counterpoint Analysis defines the GenAI smartphone as a cell machine that leverages large-scale, pre-trained generative AI fashions to create unique content material or carry out contextually-aware duties. The analysis group anticipate ssuch units to have multimodal capabilities, permitting them to course of textual content, picture, voice and different inputs to generate quite a lot of output and allow a person expertise that’s fluid and seamless.
Counterpoint additionally anticipate the {hardware} specs of such units will probably evolve because the expertise advances. Nevertheless, at current, a tool ought to have {hardware} capabilities which are similar to or exceed the efficiency of present flagship smartphones to successfully run generative AI fashions, the analysis group provides.
“Aside from Samsung, Apple’s anticipated entry within the area will additional assist the section’s development. As soon as Apple enters, we anticipate AI to instantly turn out to be essential characteristic in all mid-to-premium smartphone launches beginning 2025,” says Counterpoint Analysis Director Tarun Pathak. “Nevertheless, the true differentiation will lie within the use circumstances as customers are nonetheless evaluating potential impression of AI of their future units.”
Going ahead, Counterpoint anticipate sGenAI smartphones to hit an inflection level in 2025 because the units permeate the broader worth segments, particularly the US$400-$599 worth tier. The ≥$600 and $400-$599 worth bands will account for 9 out of each 10 GenAI smartphones offered in 2024, provides the analysis group.
