Shipments of smartphones to the Gulf Cooperation Council (GCC) area elevated 2.9% yr on yr in Q2 2023, with progress of two.8% on the earlier quarter, in accordance with the IDC analysis group. And it’s excellent news for the iPhone.
The GCC is a regional, intergovernmental, political, and financial union comprising Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates. The area’s two main markets, Saudi Arabia and the UAE, each skilled annual and quarterly progress in shipments.
IDC says this was resulting from launches and shipments of well-liked fashions within the midrange value segments. Within the earlier quarter, the market’s main manufacturers and channels had centered on premium releases; nonetheless, in Q2 2023, there was an elevated deal with merchandise from the low-end and midrange value bands (US$100<400), which resulted within the area’s common promoting value (ASP) declining on the earlier quarter.
Samsung led the GCC’s total smartphone market in cargo phrases in Q2 2023, adopted by Apple in second place and Xiaomi in third.
“Apple’s capability to keep up excessive ASPs out there incentivized the channel to extend stock in Q2 2023, with the seller posting an annual and quarterly enhance in shipments,” says Akash Balachandran, a analysis supervisor at IDC. “Nonetheless, Samsung posted annual and quarterly declines resulting from fewer shipments of its entry-level gadgets. Quarter two is historically a launch quarter for Xiaomi, with the seller introducing its new line of fashions, serving to to spur progress in its shipments.”
