This may very well be a record-breaking 12 months for Apple TV+ The streamers’ catalog is stuffed with authentic, scripted content material that seems to ring a bell with its subscriber base.
The group at Reelgood — a website that means that you can browse, search, and watch TV exhibits and flicks from over 150 providers — has ttracked Apple TV+’s efficiency, catalog development, and viewership traits to disclose distinctive insights on what’s fueling Apple TV+’s 2023 momentum. Listed below are the insights they discovered on this evaluation:
- The streaming service expanded its catalog by 20%, reaching almost 200 titles. Nonetheless, Apple TV+ nonetheless maintains the smallest catalog in comparison with different main streaming providers, with a concentrate on authentic content material.
- Apple TV+ dominated Reelgood’s High 10 for the primary half of 2023, constantly securing a spot on the rating for 25 out of 27 weeks.
- Viewership share for Apple TV+ elevated from 1.4% in January to 2.2% in June 2023.
- The success of Apple TV+ in 2023 could be attributed to the distinctive efficiency of a number of new releases. The present “Shrinking” was on our rating for 4 consecutive weeks, whereas “Silo” has held robust for eight consecutive weeks on the listing, at all times among the many prime 5 hottest titles, and “Ted Lasso” was there for 4 consecutive weeks. The Film “Tetris” additionally contributed to Apple TV+’s success.
- The Apple TV+ catalog remarkably grew, increasing by 51% 12 months over 12 months (June 2022 vs June 2023), from roughly 130 titles to almost 200 films and TV exhibits. In that very same time, viewership share doubled, going from 1.1% to 2.2%.
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