Shipments within the world smartphone market declined by 14% YoY in Q1 2023 to 280.2 million models. Regardless of the slowdown, Samsung changed Apple because the world’s largest smartphone maker throughout the interval.
Apple, nonetheless, continued its dominance, with iPhones accounting for practically half the income generated by the smartphone market in Q1 2023. The corporate additionally took the lion’s share of the market’s revenue.
Apple dominated the struggling smartphone market in Q1 2023
Smartphone gross sales confirmed indicators of a slowdown in This autumn 2022. Counterpoint Analysis’s report on smartphone shipments in Q1 2023 reveals that the slowdown has solely worsened. In complete, 280.2 million smartphones had been shipped in Q1 2023, down from 326.4 million a yr in the past.
The report pegs Apple to have shipped 58 million iPhones throughout the quarter, so the autumn in shipments was not as unhealthy as anticipated. Samsung edged out the Cupertino big with a reported cargo of 60.6 million smartphones. The launch of the corporate’s flagship Galaxy S23 sequence helped push this quantity up, although YoY, it noticed a 19% decline in shipments. Samsung’s ASP additionally elevated to $340 throughout the interval.
Photograph: Counterpoint Analysis
Samsung and Apple mixed accounted for a staggering 96% of the full smartphone market’s income in Q1 2023. Apple, nonetheless, is much forward of the competitors and accounts for 72% of the smartphone market’s working revenue.
Regardless of battling an financial slowdown and inflation, Apple solely reported a 3% income drop in Q1 2023. For comparability, your complete smartphone trade is doing a lot worse, with Chinese language producers like Xiaomi, Oppo, and Vivo reporting a double-digit income decline.
Smartphone gross sales are unlikely to select up anytime quickly
Smartphone shipments will decline additional within the subsequent two quarters, with all firms struggling. Nonetheless, Apple is best positioned to resist a slowdown than its rivals.
Counterpoint’s Analysis Director Jeff Fieldhack stated, “Apple is ready to climate financial and different fluctuations higher than its rivals whereas having fun with unflinching loyalty.” This is because of Gen Z’s robust desire for Apple merchandise, the ecosystem stickiness, and the long-lasting lifetime of its gadgets.
