Europe’s smartphone shipments declined 3% year-over-year (YoY) in quarter 4 (This autumn) 2023, in accordance with the newest report from Counterpoint Analysis.
Apple registered a record-high This autumn market share within the area regardless of recording its lowest This autumn cargo quantity since 2015. A heat reception for the iPhone 15 collection and continued demand for the iPhone 14 helped restrict its decline to only 1% YoY in This autumn 2023, in accordance with Counterpoint Analysis Vice President Peter Richardson.
The iPhone now has 30% of Europe’s smartphone market. Others within the prime 5 are Samsung (29%), Xiaomi (18%), realm (3%), and HONOR (2%).
“The worst appears to be over for Europe’s smartphone market because it registered a single-digit fee of decline for the primary time since This autumn 2021,” says Richardson. “Though Western Europe declined by 5% YoY, Central and Japanese Europe rose 2% YoY through the quarter. Some nations are recovering from their lowest-ever quarterly shipments, together with key markets just like the UK and Russia, which grew 6% YoY.”
