A brand new research ranks Apple with the third high buyer loyalty in tech, regardless of having the best variety of assist and complaint-related searches than some other tech firm at 1.2 million common month-to-month searches.
B2B Market DesignRush created the Buyer Loyalty Index, which appears on the largest U.S. tech corporations among the many Fortune 100, with Apple putting third behind Alphabet (Google) and Intel. In line with the index, Apple has the strongest monetary rating and social media presence in comparison with different corporations, with probably the most YouTube, TikTok, and Instagram followers. Alphabet (Google) prospects rank as probably the most loyal within the Fortune 100; Intel locations second forward of Apple and Microsoft.
Loyalty on the Buyer Loyalty Index is evaluated by six equally weighted pillars: firm funds, common ranking and quantity of evaluations, Internet Promoter Rating (NPS) of evaluations, social media following and engagement, the variety of buyer service-related Google searches, and YouGov recognition.
Taking an inventory of the 100 largest U.S. corporations by income, based on Fortune, every firm was ranked based on 20 knowledge factors associated to 6 Buyer Loyalty Index pillars, utilizing an index rating from 0-100.
Apple ranks third, simply behind Intel, after scoring 61.8. The tech large has the very best monetary and social media rating, the second-best common evaluate ranking, and the fourth-best buyer NPS. Apple has the best social media engagement of 0.3% and probably the most YouTube, TikTok, and Instagram followers. Its YouGov recognition ranking ranks fifth. Surprisingly, Apple scored lowest for customer support, with over 1.2 million month-to-month searches for customer support and assist.
Alphabet, or Google, leads with a rating of 71.9 out of 100. Google excelled in 5 metrics, with its prospects rating most loyal within the Fortune 100. The very best scores got here from evaluations, NPS, social media, and YouGov rankings, and the bottom was from customer support.
