January 16, 2024
PRESS RELEASE
Apple previews new leisure experiences launching with Apple Imaginative and prescient Professional
Customers can flip any house into a private theater, get pleasure from greater than 150 3D films, and expertise the way forward for leisure with Apple Immersive Video
CUPERTINO, CALIFORNIA Apple at present introduced a sequence of groundbreaking leisure experiences that might be accessible on Apple Imaginative and prescient Professional starting Friday, February 2. With extra pixels than a 4K TV for every eye, mixed with a sophisticated Spatial Audio system, Imaginative and prescient Professional allows customers to look at new exhibits and movies from prime streaming providers together with Apple Originals from Apple TV+, transport themselves to gorgeous landscapes with Environments, and luxuriate in all-new spatial experiences that had been by no means doable earlier than, like Encounter Dinosaurs.
“Apple Imaginative and prescient Professional is the last word leisure machine,” mentioned Greg Joswiak, Apple’s senior vp of Worldwide Advertising. “Customers can flip anywhere into the perfect seat in the home, get pleasure from private concert events and adventures with Apple Immersive Video, work together with lifelike prehistoric creatures in Encounter Dinosaurs, and even land on the floor of the moon utilizing Environments. It’s in contrast to something customers have ever seen earlier than and we are able to’t await them to expertise it for themselves.”
“At Disney, we’re continually trying to find new methods to entertain, inform, and encourage by combining distinctive creativity with groundbreaking expertise to create actually outstanding experiences,” mentioned Bob Iger, The Walt Disney Firm’s CEO. “Apple Imaginative and prescient Professional is a revolutionary platform that may convey our followers nearer to the characters and tales they love whereas immersing them extra deeply in all that Disney has to supply. We’re proud to as soon as once more be partnering with Apple to convey extraordinary new Disney experiences to individuals all over the world.”
Breakthrough Applied sciences Energy the Final Leisure Machine
To supply an immersive viewing expertise with good shade and extraordinary readability, Apple Imaginative and prescient Professional incorporates a pair of ultra-high-resolution micro-OLED shows that pack a mixed 23 million pixels with extensive shade, excessive dynamic vary, and Dolby Imaginative and prescient. The brand-new R1 chip streams photos to every show each 12 milliseconds — 8x quicker than the blink of an eye fixed — whereas the M2 chip delivers breakthrough, power-efficient efficiency throughout its CPU, GPU, Neural Engine, and different customized applied sciences. Imaginative and prescient Professional helps two hours of common use, as much as 2.5 hours for video playback, and all-day use when the exterior battery is related to energy with a USB-C charging cable.
Apple Imaginative and prescient Professional sounds nearly as good because it seems with a sophisticated Spatial Audio system that gives wealthy sound. Twin-driver audio pods beam Personalised Spatial Audio to every ear1 — with help for Dolby Atmos and Lossless Audio — whereas additionally permitting listeners to listen to what’s taking place round them. Audio ray tracing analyzes the acoustic properties of a consumer’s environment to optimize sound for his or her house. For listeners who wish to use headphones with Imaginative and prescient Professional, AirPods Professional (2nd era) with USB‑C provide the right expertise, that includes Lossless Audio with ultra-low latency.
Dynamic Apps and Environments in visionOS
visionOS seamlessly blends digital content material with a consumer’s bodily house to offer an infinite canvas for apps, video games, and different spatial experiences. Apps in visionOS will be positioned wherever inside a consumer’s house and scaled to the right dimension. Customers may remodel their house with Environments: lovely, dynamic vistas with sensible soundscapes that may robotically evolve based mostly on the time of day. Customers can open apps inside Environments, to allow them to stream music, audiobooks, or podcasts as they appear up at a starry evening sky from Yosemite, surf the online from Haleakalā, or settle in for a film throughout a storm on Mount Hood. Customers can modify the immersion of an Surroundings, together with the quantity of the ambient sounds, by rotating the Digital Crown on Apple Imaginative and prescient Professional.
visionOS helps a number of applied sciences distinctive to the Apple ecosystem to offer a seamless leisure expertise on Apple Imaginative and prescient Professional. With SharePlay, Imaginative and prescient Professional customers can watch TV exhibits and films, take heed to music on Apple Music, and play video games from the App Retailer and Apple Arcade with customers on different Apple gadgets, together with iPhone, iPad, Mac, and Apple TV. visionOS additionally introduces a number of new options and applied sciences distinctive to Imaginative and prescient Professional: Customers can allow Journey Mode to stabilize visuals to be used on planes,2 and Visitor Consumer to share particular apps and experiences with household and pals,3 akin to Images or Safari.
The viewing expertise on Apple Imaginative and prescient Professional is unparalleled: When a consumer begins watching a video, the lights round them robotically dim because the content material strikes nearer to them. Movies will be positioned wherever of their house or positioned in an Surroundings for essentially the most cinematic expertise. With Environments, customers can scale movies past the size of their room, so the display feels 100 toes extensive, all whereas preserving the body fee and facet ratio. And there’s no want for a distant: Customers merely invoke controls with their eyes, arms, or voice.
A Private Theater for TV Reveals, Movies, Sports activities, and Extra
With the Apple TV app, Apple Imaginative and prescient Professional customers can watch each award-winning Apple Originals from Apple TV+, together with Golden Globe winner Killers of the Flower Moon, the Emmy Award-winning STILL: A Michael J. Fox Film, and the brand new, critically acclaimed restricted sequence, Masters of the Air. Customers may entry MLS Season Go, house of Main League Soccer, and far more from fashionable streaming apps and channels. The Apple TV app additionally options the Cinema Surroundings, enabling viewers to rework any house into their private theater. Customers may even select their favourite seat from the ground or balcony, and the entrance, center, or again row.
Customers will even have the ability to obtain and stream TV exhibits, movies, sports activities, and extra with apps from prime streaming providers, together with Disney+,4 ESPN, MLB, PGA Tour, Max, Discovery+, Amazon Prime Video, Paramount+, Peacock, Pluto TV, Tubi, Fubo, Crunchyroll, Crimson Bull TV, IMAX, TikTok, and the 2023 App Retailer Award-winning MUBI. Customers may watch fashionable on-line and streaming video utilizing Safari and different browsers.
With visionOS, builders can leverage the highly effective and distinctive capabilities of Apple Imaginative and prescient Professional to rework the consumer’s house, making the viewing experiences inside their apps much more immersive. With Disney+, subscribers can watch hundreds of TV exhibits and movies from 4 iconic environments with vivid particulars: the Disney+ Theater, impressed by the historic El Capitan Theatre in Hollywood; the Scare Ground from Pixar’s Monsters Inc.; Marvel’s Avengers Tower overlooking downtown Manhattan; and the cockpit of Luke Skywalker’s landspeeder, going through a binary sundown on the planet Tatooine from the Star Wars galaxy.
3D Films Like By no means Earlier than
At launch, Apple Imaginative and prescient Professional customers can watch greater than 150 3D films from the world’s prime studios with outstanding depth wherever they’re, together with all-time favorites and up to date releases, akin to Avatar: The Means of Water, Dune, Spider-Man: Into the Spider-Verse, and The Tremendous Mario Bros. Film.
Customers can entry 3D variations of eligible films after they grow to be accessible to lease or buy from the Apple TV app, and customers who personal or buy films with a 3D version will have the ability to entry that model on Apple Imaginative and prescient Professional at no extra value. A number of streaming apps, together with Disney+, will provide 3D variations of their newest and hottest films on Imaginative and prescient Professional at launch, and can debut new 3D editions alongside or shortly following normal 2D releases. Customers can watch each 2D and 3D films with Spatial Audio and in an Surroundings to make the expertise much more immersive.
All-New Immersive Leisure Experiences
With Apple Imaginative and prescient Professional, customers can expertise Apple Immersive Video, a outstanding new leisure format pioneered by Apple. Apple Immersive Video options 180-degree 3D 8K recordings captured with Spatial Audio to move viewers to the middle of a spot, second, or story. At launch, customers can get pleasure from a curated choice of immersive movies and sequence on the Apple TV app at no extra value:
At launch, customers can get pleasure from a curated number of immersive movies and sequence on the Apple TV app at no extra value:
- Alicia Keys: Rehearsal Room gives a uncommon glimpse into the Grammy winner’s artistic course of with this intimate rehearsal session that includes renditions of her hits “No One,” “If I Ain’t Bought You,” and “You Don’t Know My Title.” Customers may entry these performances as a particular EP completely on Apple Music when it debuts.
- Journey follows pioneering athletes as they tackle awe-inspiring challenges in a number of the world’s most sensational places. Within the first episode, Highlining, viewers step into skinny air with highliner Religion Dickey as she takes on her greatest problem but: a daring traverse 3,000 toes above Norway’s breathtaking fjords.
- Wild Life takes viewers up shut and private with a number of the most charismatic creatures on the planet to uncover what makes them distinctive, that includes the specialists who know them greatest. The primary episode brings viewers into the world’s largest rhinoceros sanctuary the place a former police captain has devoted her life to rescuing, elevating, and rewilding these mild giants.
- Prehistoric Planet Immersive: The award-winning Apple Authentic docuseries from Jon Favreau and the producers of Planet Earth returns with an immersive movie that transports viewers into the day by day lives of dinosaurs, and follows the struggles and triumphs of those majestic animals amid spectacular surroundings. Prehistoric Planet Immersive whisks viewers alongside a rugged ocean coast the place a pterosaur colony settles in for a day nap, which proves to be something however restful.
Even Extra on the App Retailer and Apple Arcade
Together with all-new immersive experiences, customers can get pleasure from cutting-edge interactive leisure unique to Apple Imaginative and prescient Professional. With Encounter Dinosaurs, a brand new free app developed by Apple that ships with Imaginative and prescient Professional, customers can peer into the Cretaceous, a interval greater than 66 million years previous, the place dinosaurs roamed the earth and Mom Nature reigned supreme. Govt produced by Jon Favreau and impressed by his award-winning work with Prehistoric Planet, Encounter Dinosaurs makes it doable for customers to work together with large, three-dimensional reptiles as if they’re bursting by way of their very own bodily house.
With much more to find on the brand-new App Retailer — that includes greater than 1 million apps, over 250 enjoyable video games on Apple Arcade, and brand-new spatial experiences constructed for visionOS — customers will get pleasure from a world of leisure on Apple Imaginative and prescient Professional.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. At the moment, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower individuals with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 staff are devoted to creating the perfect merchandise on earth, and to leaving the world higher than we discovered it.
- Personalised Spatial Audio requires an iPhone with a TrueDepth digital camera to create a private profile.
- Apple Imaginative and prescient Professional shouldn’t be used whereas working a shifting automobile.
- When Settings is open, visitors might entry some app content material, akin to giant picture attachments, in Messages. A consumer’s Apple ID settings, Optic ID, passcode, passwords, Apple Pay, Persona, and well being information might be restricted whereas Visitor Consumer is enabled.
- With entry to Hulu content material for eligible Disney Bundle subscribers.
Press Contacts
Zach Kahn
Apple
Apple Media Helpline
