Apple has been granted a patent (quantity US 11816800 B2) for a “Guided Client Expertise” with a distant salesperson.
In regards to the patent
The patent relates usually to client experiences utilizing an digital system equivalent to an iPhone, iPad, or Mac. Extra particularly, it entails methods for offering an interactive, guided client expertise with computer-generated actuality functionality.
Within the patent Apple says that typical digital client experiences permit a consumer to browse and buy merchandise on-line with an digital system, equivalent to a laptop computer or desktop laptop, pill laptop, or smartphone. A consumer can entry product info by way of a web site or software, choose a product, and buy the product with out interplay with one other human.
The patent entails methods for enhancing a client expertise, together with on-line retail and buyer assist experiences. Apple says that on-line buying can lack “the instantaneous suggestions, solutions to questions, solutions, and human connection of an in-person buying expertise.”
What’s extra, present on-line client purposes require a consumer to flick thru menus or carry out a search perform to find a product of curiosity.” Apple desires to supply real-time communication with a distant salesperson (by way of an audio and/or video digital communication session) who can reveal merchandise on the consumer’s system.
This enables a client to have an interactive dialog with the salesperson, who can present related merchandise and make solutions based mostly on the dialog. A salesman could cause a product to be displayed on the consumer’s system by way of the digital communication session, and the consumer can manipulate the product to see varied parts and options.
The salesperson may also manipulate the product to level out options of the product with out consumer enter. Apple says that this “supplies a guided, distant buying expertise that permits a salesman to guide a consumer by way of a buying expertise, from product choice to buy, with out requiring guide enter by the consumer, however with the pliability to permit a consumer to pick out and work together with merchandise as desired.”
Abstract of the patent
Right here’s Apple’s summary of the patent: “In an exemplary course of for offering a guided client expertise, product info comprising a picture of a product is displayed. A communication session with a distant consumer is offered. Whereas offering the communication session, the show of product info is adjusted utilizing info acquired from the communication session.
“A illustration of the product is displayed in computer-generated actuality by capturing a picture utilizing a digital camera, producing a view of an surroundings by compositing a digital object representing the product and the captured picture, and displaying the view of the surroundings.”
