In keeping with preliminary information from Counterpoint Analysis’s 2024 US Weekly Promote-By Tracker, January smartphone gross sales within the U.S. declined by 10% year-over-year (YoY) with the pattern prone to proceed for the total month.
The analysis group says the principle driver was the underperformance of the low-end segments. Premium and ultra-premium carried out higher however total improve charges remained tepid. Apple outperformed most manufacturers with the iPhone persevering with to realize share with gross sales down low single digits.
“We proceed to see sturdy promotions for the iPhone 15 collection in postpaid and there stays important curiosity in older fashions like iPhone 11 and iPhone 12 amongst cost-conscious customers in pay as you go. This mix is enabling Apple to keep up stability in a market experiencing double-digit declines,” says Jeff Fieldhack, Counterpoint analysis director for the U.S. “Good for share features and nice for the iOS put in base.
