India’s smartphone shipments remained flat in 2023 at 152 million models, in keeping with the newest analysis from Counterpoint’s Month-to-month India Smartphone Tracker, however Apple’s iPhone shipments crossed the ten million mark for the primary time.
The analysis group says the primary half of the yr was difficult resulting from ongoing macroeconomic turbulence resulting in low demand and a listing build-up. The market began recovering within the second half of the yr supported by 5G upgrades and better-than-expected festive gross sales.
The premium phase (>INR 30,000, ~ $360) witnessed a 64% year-over-year (YoY) progress in 2023 pushed by simple financing schemes, which resulted in customers leaping value bands to buy higher-priced smartphones, in keeping with Counterpoint Analysis Analyst Shubham Singh.
Apple’s concentrate on India can be aiding the pattern, with the model surpassing the 10-million-unit mark in shipments and capturing the highest place in income in a calendar yr for the primary time, propelled by sturdy demand for each its newest and older iPhones, he says.
“The opening of personal retail shops and rising concentrate on LFR (large-format retail) by common promotions contributed to elevated offline shipments,” Singh provides. “Moreover, increased trade-in values introduced an interesting proposition for customers to transition to iOS.”
