January 17, 2024
PRESS RELEASE
Apple Hongdae to welcome its first prospects this Saturday, January 20, in South Korea
The seventh retailer within the nation welcomes the neighborhood with a particular In the present day at Apple session that includes hip-hop artist Beenzino
SEOUL, SOUTH KOREA Apple in the present day previewed Apple Hongdae, the seventh retail retailer in South Korea and the one hundredth Apple Retailer location within the Asia-Pacific area. Positioned within the heart of a bustling college neighborhood in Seoul, Apple Hongdae will provide an thrilling house for college students, their households, and the local people to find and store Apple’s unimaginable lineup of services, obtain distinctive help from extremely educated group members, and take part in free In the present day at Apple periods to learn to get probably the most out of their merchandise.
“We couldn’t be extra excited to carry our prospects in Korea one thing particular firstly of the 12 months with the opening of the all-new Apple Hongdae,” mentioned Deirdre O’Brien, Apple’s senior vice chairman of Retail. “Combining the newest in Apple expertise with the inventive ardour of the local people, this new retailer will construct on the extraordinary connection we have now with our prospects in Korea. Our group members are excited to welcome in prospects and assist them uncover the newest in our services, together with the iPhone 15 lineup.”
Apple Hongdae has practically 100 professional retail group members prepared to assist prospects discover and get their arms on the newest Apple merchandise, together with the newest iPhone 15 lineup; the brand new Mac lineup with the M3 household of chips; the Apple Watch lineup, that includes Apple’s first-ever carbon impartial merchandise; in addition to the Lunar New 12 months special-edition AirPods Professional debuting in South Korea and celebrating the 12 months of the Blue Dragon.
Simply in time for again to high school, college students and households can save on a Mac or iPad with Apple Schooling Pricing out there solely by Apple Retail. Moreover, eligible prospects can make the most of the faculty pupil provide operating by March 13 and obtain AirPods once they purchase an eligible Mac, or an Apple Pencil once they purchase an eligible iPad.
Apple Hongdae will likely be an thrilling hub for the following technology of creators to learn to get probably the most out of their gadgets and unlock their potential by In the present day at Apple. To create an area for studying and a extra personalised buyer expertise, the shop gives a roundtable setting the place attendees can learn how to get began on their new gadgets, uncover options on the newest Apple merchandise, or be part of periods targeted on a variety of matters.
From January to March, Apple is internet hosting a collection of free In the present day at Apple periods for college students to attempt Mac and iPad and be taught new abilities that improve their creativity and assist them excel of their research. As a part of the Deliver on School with Apple collection, college students can join 4 workshops led by Apple Creatives, out there at Apple Hongdae and all different Apple Retailer areas throughout Korea:
- Create Highly effective Displays in Keynote with Mac
- Create Personalised Paperwork in Pages with Mac
- Create Impactful Spreadsheets in Numbers with Mac
- Remodel Your Lecture Notes with iPad
Contributors can register now for In the present day at Apple periods.
Starting January 20, each day at 5 p.m., prospects may drop right into a brand-new In the present day at Apple Pop-Up Studio that includes iconic hip-hop artist and entrepreneur Beenzino. By means of the session, Discover Freeform on iPad, prospects can accumulate concepts, artwork, photographs, and extra for their very own 2024 imaginative and prescient boards utilizing Freeform. Moreover, the session will tease inspiration behind the artist’s single “Prepare,” newly launched in Spatial Audio and solely out there on Apple Music. This session is solely out there at Apple Hongdae and can run by the month. Beginning February 9, the session will likely be out there throughout shops in all of South Korea, Japan, and Australia as a part of the Deliver on School with Apple marketing campaign.
As a part of Apple’s environmental dedication, Apple Hongdae is designed with bio-terrazzo flooring that makes use of plant-based supplies, together with an acoustic cloth wall and ceiling panels. Like all Apple amenities, the situation runs on 100% renewable vitality and is carbon impartial. Apple Hongdae incorporates a devoted Apple Pickup station, making it simple for patrons to gather purchases they’ve made on-line at a time that’s handy for them.
Apple opened its first retailer in South Korea, Apple Garosugil, in 2018. Since then, Apple has expanded its presence within the nation by opening shops in Yeouido, Myeongdong, Jamsil, Gangnam, and Hanam. Apple additionally launched the Apple Developer Academy in Korea — already producing its second class of graduates — and the Apple Manufacturing R&D Accelerator to supply free instruments and coaching applications for small- and medium-sized companies throughout the nation. Apple can also be actively partnering with plenty of Korean artists in various industries: Final 12 months, the corporate launched a Shot on iPhone music video for the music “ETA” by well-liked Ok-pop group New Denims, following a 2022 Made on iPad music video for hip-hop artist Jay Park’s music “Chunk.”
The group at Apple Hongdae will welcome its first prospects on Saturday, January 20, at 10 a.m.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. In the present day, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower folks with breakthrough companies together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 staff are devoted to creating the most effective merchandise on earth, and to leaving the world higher than we discovered it.
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