Within the third quarter (Q3) of 2023 Canada skilled a second quarter in a row with a year-over-year (YoY) smartphone gross sales, in line with Counterpoint Analysis.
Apple had a profitable iPhone 15 launch regardless of the three% YoY decline, because the iPhone 14 collection skilled every week extra of gross sales in Q3 2022 than the iPhone 15 had in Q3 2023. The iPhone now has 60% of the Canadian iPhone market. Regardless of the gross sales dip, Apple’s marketshare went up from 56% in Q2.
In response to Counterpoint, Samsung smartphone gross sales have been down 11% because the producer continues to push for flagship gross sales, inflicting longer holding durations and fewer upgrades. The analysis group says that Google and Motorola proceed to develop from a small base with improved retail presence.
