Latin America (LATAM) smartphone shipments elevated 10.9% year-over-year (YoY) in quarter one (Q3) of 2023 after 4 straight quarters of decline, in keeping with Counterpoint Analysis.
Smartphone shipments within the area are lastly returning to progress, provides the analysis group. They elevated by 8.7% quarter-over-quarter (QoQ).
Apple’s share of the LATM smartphone market dropped barely — from 21.9% in Q3 of 2022 to 21.6% in Q3 of 2023. The corporate’s quantity and share improve have been pushed by the iPhone 11 and growing promotions.
Apple handed out promotions prior to the launch of the iPhone 15. Nevertheless, Counterpoint says the brand new launch didn’t affect the Q3 2023 market as Mexico was the one nation within the area to have the iPhone 15 launched on the identical international launch date (September 22). Brazil and Colombia received it on September 29, whereas the remainder received it in October.
Samsung remained the area’s smartphone market chief. It invested in large promoting within the area for the Z Flip 5 and Z Folder 5 in the course of the quarter. Nevertheless, Counterpoint says its gross sales and share declined YoY.
The model has been dropping share within the area, following efforts to restrict the lower-end section to push for higher-price-tag fashions. Nevertheless, Samsung’s entry-level mannequin shipments have been growing by the tip of the quarter. Counterpoint says this would possibly result in a rise within the model’s share throughout the vacation season.
