The 2024 “Taking Inventory with Teenagers Survey” by the Piper Sandler analysis group has been launched. And the report is full of excellent news for Apple. Some highlights of the report:
° iPhone possession amongst all teenagers remains to be at a document excessive of 85%. The intent to buy an Apple smartphone within the subsequent six months is 86%.
° 34% of teenagers presently personal an Apple Watch (about the identical as within the fall 2023 survey). Nevertheless, the intent to purchase an Apple smartwatch within the subsequent six months did go up from 10% within the fall to 13%.
° Apple Music stays in second-place place in relation to music streaming providers. Most youngsters (65%) choose Spotify customers, whereas 35% use Apple Music. On the subject of precise paid subscriptions, about 30% say they paid for Apple Music within the final six months, versus Spotify at about 45%.
° Apple Pay is utilized by 57% of the kids surveyed, and 44% have used it within the final month.
° Nevertheless, Apple TV+ ranks among the many lowest in relation to each day video consumption, with round 1% recorded by the survey. Youtube and Netflix each dominate with figures round 27%.
° Teen “self-reported” spending was down -6% year-over-year to $2,263, and up 1% vs. final fall; mum or dad contribution was 62%, which is in-line with final fall.
° Weekly utilization of VR gadgets improved to ~13% from ~10% in fall ’23. 33% of teenagers now personal a VR system, up from 31% in fall ’23.
