There’s a lot of curiosity with regards to smartphone platform switchers. On the Apple facet of the equation, that’s the 10%-15% of latest iPhone consumers who switched from an Android cellphone.
Now Client Intelligence Analysis Companions (CIRP) has taken a have a look at the overwhelming majority of latest iPhone consumers – the 89% who upgraded from one other iPhone. Within the quarter that simply led to June 2023, 79% of iPhone consumers purchased a member of the iPhone 14 household launched in September 2022.
Eleven % purchased September 2021 launched iPhone 13 fashions, and one other 10% purchased 2020 launched fashions. They upgraded from a variety of iPhones. Within the quarter, the most important share of consumers, 24%, beforehand owned iPhone 11 or 11 Professional/Max. This is sensible, “because the iPhone 11 fashions are of their third 12 months available in the market,” notes CIRP.
