As Apple introduced subsequent yr’s launch of the US$3,499 Imaginative and prescient Professional spatial computing headset, the parents at Counterpoint Intelligence Analysis Companions (CIRP) have taken a take a look at the Apple ecosystem.
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Beginning with the primary Mac nearly 40 years in the past, Apple has frequently added new units and within the course of launched or not less than established new tech classes. CIRP notes that Apple merchandise are persistently premium priced and “paradoxically reach being each aspirational and ubiquitous.”
“We all know that the mannequin works: Apple clients are likely to personal multiple Apple system,” says CIRP. “The query is, how far that may go and the way lengthy it will probably final. To discover this, we take a look at how Apple system possession varies by age. Our evaluation means that Apple is much from its peak. We don’t know if Imaginative and prescient Professional goes to be the following must-have system, however Apple has a long time to proceed inventing prospects.”
The analysis group discovered that greater than 40% of Apple system house owners below 45 years outdated personal Macs, iPhones, and iPads. CIRP considers these house owners probably the most dedicated to the Apple ecosystem. Amongst house owners 55 years outdated or extra, slightly below one-quarter personal all three merchandise.
